The Equality Health Mobile Platform is focused on engaging the Medicaid (predominately Hispanic) population in Arizona. By providing a superior mobile experience, members will use the platform as a source of truth and access to care in both English and Spanish.
The engagement platform will leverage the capabilities already available on various mobile platforms including Android and iOS (e.g. notifications based on locations, GPS, GeoFencing, TouchID, Siri). The platform will focus on providing an effortless, frictionless, and seamless experience. In other words, the member will receive a superior mobile concierge-type of experience.